Privacy Policy

Effective Date: June 30, 2026

At Hometown Health & Wellness (“HH&W,” “we,” “our,” or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website. By accessing or using our website, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We may collect the following types of information:

Personal Information

You may voluntarily provide information such as:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Date of birth (when applicable)
  • Information submitted through appointment requests, consultation forms, or contact forms
  • Payment information (processed through secure third-party payment processors)


Health Information

If you voluntarily submit health-related information through online forms or secure patient portals, that information may be considered Protected Health Information (PHI) and is handled in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), when applicable.

Please do not submit sensitive medical information through general contact forms unless specifically instructed to do so.

Automatically Collected Information

When you visit our website, we may automatically collect information including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Date and time of visit
  • Referral source
  • General geographic location
  • Website usage statistics

This information helps us improve website performance and user experience.

 

2. How We Use Your Information

We may use your information to:

  • Respond to inquiries
  • Schedule appointments
  • Provide requested services
  • Communicate regarding appointments or services
  • Process payments
  • Improve our website and services
  • Send educational materials or promotional communications (only where permitted by law)
  • Maintain business records
  • Comply with legal and regulatory obligations

 

3. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve website functionality
  • Remember user preferences
  • Analyze website traffic
  • Measure marketing effectiveness
  • Improve user experience

You may disable cookies through your browser settings; however, certain features of the website may not function properly.

 

4. Analytics

We may use third-party analytics providers, such as Google Analytics, to better understand how visitors use our website.

These providers may collect information about your interaction with our website through cookies and similar technologies. This information is used solely to improve our website and services.

 

5. Online Advertising

We may use advertising platforms such as Google Ads, Meta (Facebook/Instagram), or similar marketing services that use cookies or tracking technologies to provide relevant advertisements.

You may manage your advertising preferences through your browser or advertising platform settings.

 

6. Email and SMS Communications

If you voluntarily provide your email address or mobile phone number, you may receive:

  • Appointment confirmations
  • Appointment reminders
  • Follow-up communications
  • Practice updates
  • Educational information
  • Promotional offers (where permitted)

You may opt out of marketing emails at any time by using the unsubscribe link provided in the email.

SMS communications are subject to your consent. Standard message and data rates may apply.

 

7. Third-Party Services

Our website may utilize third-party providers to assist with:

  • Appointment scheduling
  • Payment processing
  • Email communications
  • Website hosting
  • Analytics
  • Marketing
  • Customer relationship management

These providers only receive the information necessary to perform their services and are expected to maintain appropriate security measures.

 

8. Patient Portal

If you access a secure patient portal through our website, that portal is governed by its own privacy and security policies.

Information submitted through the secure portal may be protected under HIPAA.

 

9. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

 

10. Sharing of Information

We do not sell your personal information.

We may share information:

  • With service providers assisting our business operations
  • With healthcare providers involved in your care (when authorized or legally permitted)
  • To comply with legal obligations
  • To protect our legal rights
  • During business transfers, mergers, or acquisitions

 

11. Children’s Privacy

Our website is not intended for children under the age of 13 without parental involvement.

We do not knowingly collect personal information from children through our website without appropriate parental consent.

 

12. Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

  • Request access to your information
  • Request correction of inaccurate information
  • Request deletion where permitted by law
  • Withdraw consent for certain communications
  • Request information regarding how your information is used

Requests may be submitted using the contact information below.

 

13. External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of those websites before providing personal information.

 

14. Data Retention

We retain information only as long as necessary to:

  • Provide requested services
  • Comply with applicable laws
  • Meet regulatory requirements
  • Resolve disputes
  • Enforce our agreements

Medical records are retained in accordance with applicable federal and Kentucky state laws.

 

15. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time.

Changes become effective immediately upon posting to this website. The Effective Date at the top of this page reflects the most recent revision.

 

16. Contact Us

If you have questions regarding this Privacy Policy, please contact:

Hometown Health & Wellness

Phone: (Your Office Phone Number)

Email: (Your Office Email)

Office Address:

(Your Practice Address)

 

HIPAA Notice

This Privacy Policy governs information collected through this website. It is not a substitute for our HIPAA Notice of Privacy Practices, which describes how Protected Health Information may be used and disclosed in connection with healthcare services.